Program content
Business Planning & Strategy
Business planning
Business strategy
Contemporary strategic issues
Negotiation skills
Presentation skills
Working with mentors
Writing your business plan
Entrepreneurship
Opportunity search and evaluation
The creative process
Teamwork
Factors affecting successful teamwork
Feasibility presentations
Participant introductions including project ideas
Project and team activity planning
Team building delete day
Finance
Bank finance and State and Federal Government funding
Budgeting and accounting concepts
Business valuation and due diligence
Cash flow management
Financial analysis techniques
Financial template workshop
Getting your business investor ready
Review of accounting issues
Strategic risk management - business and taxation issues
Venture capital
Marketing
Advertising
Business communication and public relations
Introduction to marketing
Introduction to market research
Market research workshop on team projects
Marketing strategies
Sales management
New media and marketing: the Internet, blogs, podcasting, etc.
Operations
Copyright and trademarks
Intellectual property protection
Management game
Operations management
Organisation structure
Project management
Risk analysis
Selection, recruitment and motivation of staff
BioStream (additional content for biotechnology businesses)
Business development in the pharma market - devices
Business development in the pharma market - drugs
Clinical trials and regulatory issues
Commercialising biotechnology
Management of clinical trials
Regulatory issues with medical systems
Reimbursement and revenue model issues.